When CKE was first founded the only intentions were to make all women feel Beautiful! Throughout our experience of wearing Wigs, we come to realized you never get everything in one unit. Either sheds a lot, not good with taking a color, overall just bad quality. When you do find a GOOD quality unit, its SUPER EXPENSIVE! you can never get the best of both worlds... UNTIL now! CKE is designed for women that is "Balling on a Budget" but wants minimum to no shedding, take color good, AND VERY AFFORDABLE. With us, you can't go wrong! We put ourselves in the customers shoes, because once upon a time we was standing right were you are today. we all just needed to be Kissed by a little chocolate, MUAH.